Official Blog of Center10 Consulting

Salon Chez Nous: Ben Parr's Captivology

on Monday, March 2, 2015
After a hiatus, the Salons Chez Roopa and Sree has started up again in 2015. We've enjoyed hosting some of the amazing thinkers, artists and writers in our network, and are happy that the first salon of 2015 showcased Ben Parr, who has his fantastic new book coming out on March 3rd.
Ben's book Captivology: The Science of Capturing People's Attention is a treasure-trove of research and insights from his years of capturing your attention.

Ben's years as the editor of Mashable helped him hone his methods and insights, and he's bottled them for those of us who need to draw and retain attention for our ideas, work, messages and hopes!
Ben interviewed more than fifty researchers, business and cultural leaders including Sheryl Sandberg, Steven Soderbergh, Jeff Weiner, Shigeru Miyamoto of Nintendo, Reddit's Alexis Ohanian, and others. From highlighting the best colors to grab attention (red if you are a woman hitchhiker, any bright color if you are a male, and a red border around your photo if you want to be picked from a mass of resumes), as well as tactics (harnessing the human mind's need to solve mysteries, for example.) I know I'm currently thinking through Center10's colors - very orange right now. Ben's research shows that while blue suggests competence, orange suggests the opposite. Watch this space!!
Consider buying Ben's book - you may qualify for some of his cool perks!