Official Blog of Center10 Consulting

Chia puddings and steamed chicken....

on Wednesday, May 27, 2015

A second into opening the Fresh Direct box, I knew something was off. I've NEVER ordered sweet potatoes, steamed chicken, or chia pudding...! For that awful second, I thought I'd had some kind of psychotic break...and then the delivery guy rang the bell and apologized for the snafu....

It did get me thinking, though. That split second of absolute incomprehension had been followed by a real sense of curiosity about Andre C (the person who the mis-delivered box was meant for). Here was someone who made almost diametrically different choices - not better or worse, just different. Yes, when we talk about choices, we tend to talk about differences in decisions as somehow better or worse. 

How different would Andre's decisions be about savings, health, holidays? How about investing in new ideas? How often have we been in situations where decision-makers can't quite bring themselves to invest in a new idea, because they don't see the relevance of the idea or product.... Next time I run into that situation, I'll be sending them a box of miscellaneous products from Fresh Direct, just to jump-start their curiosity!


Post a Comment